Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… … Wikipedia
relationship marketing — ➔ marketing * * * relationship marketing UK US noun [U] ► MARKETING, COMMERCE the activity of building good relationships with customers so that they continue to buy a company s products or services over a long period of time: »The book is a… … Financial and business terms
Relationship Marketing — Das Beziehungsmarketing oder englisch Relationship Marketing widmet sich dem Auf und Ausbau langfristiger Kundenbeziehungen. Es verfolgt das Ziel, mehr Kunden, zufriedene Kunden und profitable Kunden für das Unternehmen oder eine Marke zu… … Deutsch Wikipedia
relationship marketing — relationship management Marketing activities aimed at building long term relationships with parties (especially customers) that contribute to a company s success. The goal is to ensure long term value to customers, producing enduring customer… … Big dictionary of business and management
relationship marketing — /rɪ leɪʃ(ə)nʃɪp ˌmɑ:kɪtɪŋ/ noun a long term marketing strategy to build relationships with individual customers … Marketing dictionary in english
relationship marketing — Firm’s attempt to develop long term links with customers … American business jargon
RELATIONSHIP MARKETING - индивидуальный маркетинг — создание и поддержание индивидуальной связи с отдельным клиентом … Словарь электронного бизнеса
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical … Wikipedia
Marketing Relationnel — Le marketing relationnel vise à créer et animer une relation entre une marque et son marché cible. Le marché cible peut correspondre aussi bien à la clientèle établie qu aux clients potentiels (prospects). Le terme marketing relationnel vient de… … Wikipédia en Français
